Drew, S., Stevens, A. & Haughton, P. (2007) Electronic PDPs for Art, Design and Media: Their Use and their Assessment, Sheffield Hallam University [Online report] Available at: www.shu.ac.uk/research/cre/Electronic%20PDP/Website/base%20model/CasestudyD&T%20amended.doc (accessed July 20 2007)
The focus on electronic personal development portfolios is made clear from the outset, and the case studies that have driven the research findings acknowledge this. The work identified some key findings from consultation with employers in relevant fields. This included the emergence that there was an increasing trend for applicants to make first contact via email, but that employers do not view a portfolio until interview.
It also emerged from the employer perspective that portfolios needed to be focussed in order for them to stand out from the crowd, show individuality and emphasise originality and creativity. It was also suggested that PDP content was, although not expected by employers, generally found to be occurring in employees and was seen as a personal activity. A tension also emerged between worked presented being of potential commercial value.
There is some ambiguity about the role of PDP for employability, and although the report does discuss PDP with employers, it highlights the gap between PDP in education and for employment purposes, stating, “E-PDP tends to be located on professional practice modules.”
Tags: creativity, employability, pdp, personalisation, portfolio, presentation
